{"id":12472,"date":"2021-08-24T11:33:39","date_gmt":"2021-08-24T14:33:39","guid":{"rendered":"https:\/\/penseavanti.com.br\/?p=12472"},"modified":"2021-11-10T18:04:49","modified_gmt":"2021-11-10T21:04:49","slug":"blog-planejamento-comercial-black-friday-2021-avanti-training-day","status":"publish","type":"post","link":"https:\/\/penseavanti.com.br\/ecommerce\/blog-planejamento-comercial-black-friday-2021-avanti-training-day\/","title":{"rendered":"Como otimizar seu Planejamento Comercial para a Black Friday"},"content":{"rendered":"\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-top\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;12472&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;top&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;4&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;4&quot;,&quot;greet&quot;:&quot;Avalie esta p\\u00e1gina&quot;,&quot;legend&quot;:&quot;5\\\/5 - (4 votes)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;Como otimizar seu Planejamento Comercial para a Black Friday&quot;,&quot;width&quot;:&quot;138&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 138px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            5\/5 - (4 votes)    <\/div>\n    <\/div>\n\n<p class=\"has-large-font-size\"><strong>Organize-se e alcance resultados incr\u00edveis.<\/strong><\/p>\n\n\n\n<p>Planejamento \u00e9 algo que nunca sai de moda, para grandes eventos de venda do porte da Black Friday ent\u00e3o, \u00e9 cr\u00edtico para o sucesso de qualquer neg\u00f3cio.<\/p>\n\n\n\n<p>Nesta conversa r\u00e1pida e informal, Marcio Mota, Gerente de Marketing da Avanti e profissional com mais de 10 anos em marketing e estrat\u00e9gias de gera\u00e7\u00e3o de demanda, an\u00e1lise de mercado e marketing digital compartilha um pouco dos perrengues, da estrat\u00e9gia e das etapas que usa para construir um Planejamento Comercial consistente e envolvendo m\u00faltiplas \u00e1reas da empresa e parceiros de neg\u00f3cios.<\/p>\n\n\n\n<p>Confira a apresenta\u00e7\u00e3o sobre Planejamento Comercial, realizada na 1\u00aa edi\u00e7\u00e3o do Avanti Training Day, que reuniu alguns especialistas do mercado de Com\u00e9rcio Digital para compartilhar experi\u00eancias sobre como se preparar para acelerar as vendas na Black Friday.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><iframe width=\"80%\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/sIeZQAgrmVM\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Quer saber mais? Separamos alguns insights extras e o conte\u00fado desta conversa na \u00edntegra para voc\u00ea baixar, ler, ouvir, compartilhar com seus pares e extrair o m\u00e1ximo deste conte\u00fado <\/h2>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-block-buttons-is-layout-flex\"><\/div>\n\n\n\n<div role=\"main\" id=\"training-day-edicao-bf-download-insights-e2b735af37cd5dece2f6\"><\/div><script type=\"text\/javascript\" src=\"https:\/\/d335luupugsy2.cloudfront.net\/js\/rdstation-forms\/stable\/rdstation-forms.min.js\"><\/script><script type=\"text\/javascript\"> new RDStationForms('training-day-edicao-bf-download-insights-e2b735af37cd5dece2f6', 'UA-24677049-1').createForm();<\/script>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-vertical is-layout-flex wp-block-buttons-is-layout-flex\"><\/div>\n\n\n\n<p class=\"has-text-align-center\"><strong>Participe das pr\u00f3ximas edi\u00e7\u00f5es do Avanti Training Day.<\/strong><br><a href=\"https:\/\/penseavanti.com.br\/avanti-training-day\/\">Acesse o site do evento e fa\u00e7a a sua inscri\u00e7\u00e3o<\/a>.<\/p>\n\n\n\n<div style=\"height:77px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\"><strong>Assuntos relacionados que voc\u00ea tamb\u00e9m pode se interessar:<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>SEO<\/strong><br><a href=\"https:\/\/penseavanti.com.br\/seo-gestao-consultoria-de-seo-para-ecommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO E-commerce<\/a><br><a href=\"https:\/\/penseavanti.com.br\/agencia-consultoria-seo-vtex\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO VTEX<\/a><br><a href=\"https:\/\/penseavanti.com.br\/agencia-link-building-ecommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Link Building para E-commerce<\/a><br><a href=\"https:\/\/penseavanti.com.br\/agencia-consultoria-seo-vtex\/\" target=\"_blank\" rel=\"noreferrer noopener\">Consultoria de SEO<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>M\u00eddia<\/strong><br><a href=\"https:\/\/penseavanti.com.br\/agencia-google-ads-ecommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Ads para E-commerce<\/a><br><a href=\"https:\/\/penseavanti.com.br\/agencia-facebook-ads-partner\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook Ads para E-commerce<\/a><br><a href=\"https:\/\/penseavanti.com.br\/agencia-facebook-ads-partner\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pinterest Ads<\/a><br><a href=\"https:\/\/penseavanti.com.br\/agencia-google-partner-premier-ecommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ag\u00eancia Google Partner<\/a><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><br><strong>Implanta\u00e7\u00e3o&nbsp;<\/strong><br><a href=\"https:\/\/penseavanti.com.br\/agencia-implantacao-loja-vtex\/\">Desenvolvimento VTEX<\/a><br><a href=\"https:\/\/penseavanti.com.br\/agencia-implantacao-loja-vtex\/\">Loja VTEX<\/a><br><a href=\"https:\/\/penseavanti.com.br\/especialista-quadrante-vtex\/\">Quadrante VTEX Partner<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Suporte e CRO<\/strong><br><a href=\"https:\/\/penseavanti.com.br\/suporte-evolucao-plataforma-vtex\/\" target=\"_blank\" rel=\"noreferrer noopener\">Suporte VTEX<\/a><br><a href=\"https:\/\/penseavanti.com.br\/agencia-cro-loja-virtual-ecommerce\" target=\"_blank\" rel=\"noreferrer noopener\">CRO para E-commerce<\/a><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><br><strong>Ag\u00eancia SEO e M\u00eddia<\/strong><br><a href=\"https:\/\/penseavanti.com.br\/seo-gestao-consultoria-de-seo-para-ecommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ag\u00eancia de SEO<\/a><br><a href=\"https:\/\/penseavanti.com.br\/agencia-link-building-ecommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ag\u00eancia de Link Building<\/a><br><a href=\"https:\/\/penseavanti.com.br\/agencia-google-ads-ecommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ag\u00eancia Google Ads<\/a><br><a href=\"https:\/\/penseavanti.com.br\/agencia-facebook-ads-partner\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ag\u00eancia Facebook Ads<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\"> <strong>Ag\u00eancia E-commerce<\/strong><br> <a href=\"https:\/\/penseavanti.com.br\/quem-somos\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ag\u00eancia VTEX<\/a><br><a href=\"https:\/\/penseavanti.com.br\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ag\u00eancia E-commerce<\/a><br><a href=\"https:\/\/penseavanti.com.br\/agencia-cro-loja-virtual-ecommerce\" target=\"_blank\" rel=\"noreferrer noopener\">Ag\u00eancia de CRO<\/a><br><a href=\"https:\/\/penseavanti.com.br\/suporte-evolucao-plataforma-vtex\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ag\u00eancia Suporte VTEX<\/a> <\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\"><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Organize-se e alcance resultados incr\u00edveis. Planejamento \u00e9 algo que nunca sai de moda, para grandes eventos de venda do porte da Black Friday ent\u00e3o, \u00e9 cr\u00edtico para o sucesso de qualquer neg\u00f3cio. Nesta conversa r\u00e1pida e informal, Marcio Mota, Gerente de Marketing da Avanti e profissional com mais de 10 anos em marketing e estrat\u00e9gias [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12783,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[465],"tags":[470,492,471,469],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Como otimizar seu Planejamento Comercial para a Black Friday - Avanti | e-commerce e Marketing Digital<\/title>\n<meta name=\"description\" content=\"Em uma conversa r\u00e1pida e informal, Marcio Mota, Gerente de Marketing da Avanti compartilha um pouco das estrat\u00e9gia e das etapas que usa para construir um Planejamento Comercial consistente e envolvendo m\u00faltiplas \u00e1reas da empresa e parceiros de neg\u00f3cios.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/penseavanti.com.br\/ecommerce\/blog-planejamento-comercial-black-friday-2021-avanti-training-day\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como otimizar seu Planejamento Comercial para a Black Friday - Avanti | e-commerce e Marketing Digital\" \/>\n<meta property=\"og:description\" content=\"Em uma conversa r\u00e1pida e informal, Marcio Mota, Gerente de Marketing da Avanti compartilha um pouco das estrat\u00e9gia e das etapas que usa para construir um Planejamento Comercial consistente e envolvendo m\u00faltiplas \u00e1reas da empresa e parceiros de neg\u00f3cios.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/penseavanti.com.br\/ecommerce\/blog-planejamento-comercial-black-friday-2021-avanti-training-day\/\" \/>\n<meta property=\"og:site_name\" content=\"Avanti | e-commerce e Marketing Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/penseavanti\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-24T14:33:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-10T21:04:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/penseavanti.com.br\/ecommerce\/wp-content\/uploads\/2021\/08\/header_Avati_Training_Day_Planejamento_Comercial_Black_Friday.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"536\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Avanti\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Como otimizar seu Planejamento Comercial para a Black Friday - Avanti | e-commerce e Marketing Digital","description":"Em uma conversa r\u00e1pida e informal, Marcio Mota, Gerente de Marketing da Avanti compartilha um pouco das estrat\u00e9gia e das etapas que usa para construir um Planejamento Comercial consistente e envolvendo m\u00faltiplas \u00e1reas da empresa e parceiros de neg\u00f3cios.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/penseavanti.com.br\/ecommerce\/blog-planejamento-comercial-black-friday-2021-avanti-training-day\/","og_locale":"pt_BR","og_type":"article","og_title":"Como otimizar seu Planejamento Comercial para a Black Friday - Avanti | e-commerce e Marketing Digital","og_description":"Em uma conversa r\u00e1pida e informal, Marcio Mota, Gerente de Marketing da Avanti compartilha um pouco das estrat\u00e9gia e das etapas que usa para construir um Planejamento Comercial consistente e envolvendo m\u00faltiplas \u00e1reas da empresa e parceiros de neg\u00f3cios.","og_url":"https:\/\/penseavanti.com.br\/ecommerce\/blog-planejamento-comercial-black-friday-2021-avanti-training-day\/","og_site_name":"Avanti | e-commerce e Marketing Digital","article_publisher":"https:\/\/www.facebook.com\/penseavanti\/","article_published_time":"2021-08-24T14:33:39+00:00","article_modified_time":"2021-11-10T21:04:49+00:00","og_image":[{"width":1920,"height":536,"url":"https:\/\/penseavanti.com.br\/ecommerce\/wp-content\/uploads\/2021\/08\/header_Avati_Training_Day_Planejamento_Comercial_Black_Friday.png","type":"image\/png"}],"author":"Avanti","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/penseavanti.com.br\/ecommerce\/blog-planejamento-comercial-black-friday-2021-avanti-training-day\/#article","isPartOf":{"@id":"https:\/\/penseavanti.com.br\/ecommerce\/blog-planejamento-comercial-black-friday-2021-avanti-training-day\/"},"author":{"name":"Avanti","@id":"https:\/\/penseavanti.com.br\/ecommerce\/#\/schema\/person\/0a098dd4d2cb8e18beef1b3f54f255ff"},"headline":"Como otimizar seu Planejamento Comercial para a Black Friday","datePublished":"2021-08-24T14:33:39+00:00","dateModified":"2021-11-10T21:04:49+00:00","mainEntityOfPage":{"@id":"https:\/\/penseavanti.com.br\/ecommerce\/blog-planejamento-comercial-black-friday-2021-avanti-training-day\/"},"wordCount":299,"commentCount":0,"publisher":{"@id":"https:\/\/penseavanti.com.br\/ecommerce\/#organization"},"keywords":["bf2021","black-friday","marketing","planejamento comercial"],"articleSection":["Avanti Training Day"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/penseavanti.com.br\/ecommerce\/blog-planejamento-comercial-black-friday-2021-avanti-training-day\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/penseavanti.com.br\/ecommerce\/blog-planejamento-comercial-black-friday-2021-avanti-training-day\/","url":"https:\/\/penseavanti.com.br\/ecommerce\/blog-planejamento-comercial-black-friday-2021-avanti-training-day\/","name":"Como otimizar seu Planejamento Comercial para a Black Friday - Avanti | e-commerce e Marketing Digital","isPartOf":{"@id":"https:\/\/penseavanti.com.br\/ecommerce\/#website"},"datePublished":"2021-08-24T14:33:39+00:00","dateModified":"2021-11-10T21:04:49+00:00","description":"Em uma conversa r\u00e1pida e informal, Marcio Mota, Gerente de Marketing da Avanti compartilha um pouco das estrat\u00e9gia e das etapas que usa para construir um Planejamento Comercial consistente e envolvendo m\u00faltiplas \u00e1reas da empresa e parceiros de neg\u00f3cios.","breadcrumb":{"@id":"https:\/\/penseavanti.com.br\/ecommerce\/blog-planejamento-comercial-black-friday-2021-avanti-training-day\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/penseavanti.com.br\/ecommerce\/blog-planejamento-comercial-black-friday-2021-avanti-training-day\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/penseavanti.com.br\/ecommerce\/blog-planejamento-comercial-black-friday-2021-avanti-training-day\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/penseavanti.com.br\/ecommerce\/"},{"@type":"ListItem","position":2,"name":"Como otimizar seu Planejamento Comercial para a Black Friday"}]},{"@type":"WebSite","@id":"https:\/\/penseavanti.com.br\/ecommerce\/#website","url":"https:\/\/penseavanti.com.br\/ecommerce\/","name":"Avanti | e-commerce e Marketing Digital","description":"Acelerando GRANDES MARCAS no Com\u00e9rcio Digital. Como uma das maiores empresas de solu\u00e7\u00f5es para e-commerce do Brasil, a Avanti \u00e9 pioneira e especialista em usar o poder da tecnologia para acelerar o Com\u00e9rcio Digital do varejo, ind\u00fastria e servi\u00e7os","publisher":{"@id":"https:\/\/penseavanti.com.br\/ecommerce\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/penseavanti.com.br\/ecommerce\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/penseavanti.com.br\/ecommerce\/#organization","name":"Avanti E-commerce e Marketing Digital","url":"https:\/\/penseavanti.com.br\/ecommerce\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/penseavanti.com.br\/ecommerce\/#\/schema\/logo\/image\/","url":"http:\/\/penseavanti.com.br\/wp-content\/uploads\/2021\/03\/Logo_A.png","contentUrl":"http:\/\/penseavanti.com.br\/wp-content\/uploads\/2021\/03\/Logo_A.png","width":200,"height":200,"caption":"Avanti E-commerce e Marketing Digital"},"image":{"@id":"https:\/\/penseavanti.com.br\/ecommerce\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/penseavanti\/","https:\/\/www.instagram.com\/penseavanti\/","https:\/\/www.linkedin.com\/company\/penseavanti\/","https:\/\/youtube.com\/user\/penseavanti\/"]},{"@type":"Person","@id":"https:\/\/penseavanti.com.br\/ecommerce\/#\/schema\/person\/0a098dd4d2cb8e18beef1b3f54f255ff","name":"Avanti","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/penseavanti.com.br\/ecommerce\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/40cd04c3e05c376e7c141d6a37a37431?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/40cd04c3e05c376e7c141d6a37a37431?s=96&d=mm&r=g","caption":"Avanti"},"url":"https:\/\/penseavanti.com.br\/ecommerce\/author\/su-avanti\/"}]}},"_links":{"self":[{"href":"https:\/\/penseavanti.com.br\/ecommerce\/wp-json\/wp\/v2\/posts\/12472"}],"collection":[{"href":"https:\/\/penseavanti.com.br\/ecommerce\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/penseavanti.com.br\/ecommerce\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/penseavanti.com.br\/ecommerce\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/penseavanti.com.br\/ecommerce\/wp-json\/wp\/v2\/comments?post=12472"}],"version-history":[{"count":17,"href":"https:\/\/penseavanti.com.br\/ecommerce\/wp-json\/wp\/v2\/posts\/12472\/revisions"}],"predecessor-version":[{"id":12866,"href":"https:\/\/penseavanti.com.br\/ecommerce\/wp-json\/wp\/v2\/posts\/12472\/revisions\/12866"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/penseavanti.com.br\/ecommerce\/wp-json\/wp\/v2\/media\/12783"}],"wp:attachment":[{"href":"https:\/\/penseavanti.com.br\/ecommerce\/wp-json\/wp\/v2\/media?parent=12472"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/penseavanti.com.br\/ecommerce\/wp-json\/wp\/v2\/categories?post=12472"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/penseavanti.com.br\/ecommerce\/wp-json\/wp\/v2\/tags?post=12472"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}