{"id":20479,"date":"2022-05-12T14:36:31","date_gmt":"2022-05-12T17:36:31","guid":{"rendered":"https:\/\/penseavanti.com.br\/como-planejar-os-investimentos-em-midia-paga-cro-e-seo-para-e-commerce-avanti-cast-02\/"},"modified":"2022-05-16T13:39:10","modified_gmt":"2022-05-16T16:39:10","slug":"blog-midia-paga-cro-e-seo-orquestrando-diferentes-estrategias-para-e-commerce","status":"publish","type":"post","link":"https:\/\/penseavanti.com.br\/ecommerce\/blog-midia-paga-cro-e-seo-orquestrando-diferentes-estrategias-para-e-commerce\/","title":{"rendered":"M\u00eddia Paga, CRO e SEO: Orquestrando diferentes Estrat\u00e9gias para e-commerce"},"content":{"rendered":"\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-top\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;20479&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;top&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;5&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;4&quot;,&quot;greet&quot;:&quot;Avalie esta p\\u00e1gina&quot;,&quot;legend&quot;:&quot;5\\\/5 - (5 votes)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;M\\u00eddia Paga, CRO e SEO: Orquestrando diferentes Estrat\\u00e9gias para e-commerce&quot;,&quot;width&quot;:&quot;138&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 138px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            5\/5 - (5 votes)    <\/div>\n    <\/div>\n\n<p>\u201cDevo priorizar investimento em M\u00eddia, SEO ou CRO no meu e-commerce?\u201d Essa \u00e9 uma pergunta muito comum e, apesar de rotineira, n\u00e3o possui uma resposta simples. <\/p>\n\n\n\n<p>Antes de iniciar, \u00e9 importante nivelar o conhecimento e definir como cada uma dessas frentes entra no fluxo de uma loja virtual. No Avanti Cast #02 convidamos Tayr\u00ea Majer, Head de Performance e Leonardo Machado, CMO na Avanti, para bater um papo sobre o assunto e trazer muito conhecimento sobre esses tr\u00eas t\u00f3picos t\u00e3o importantes para o sucesso de um e-commerce.<\/p>\n\n\n\n<p>Confira no v\u00eddeo abaixo a talk com detalhes deste bate-papo cheio de insights :<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<iframe width=\"400\" height=\"225\" src=\"https:\/\/www.youtube.com\/embed\/-b6AkT5Jreg\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<p>Confira mais detalhes sobre os tr\u00eas servi\u00e7os no <a href=\"https:\/\/penseavanti.com.br\/\">site da Avanti.<\/a><\/p>\n\n\n\n<p>Este conte\u00fado \u00e9 essencial para quem est\u00e1 buscando mais conhecimento na hora de investir em estrat\u00e9gias para e-commerce.<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group__inner-container\">\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h4 class=\"has-text-align-center wp-block-heading\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Gostou do conte\u00fado e quer entender um pouco mais como essas estrat\u00e9gias se aplicam ao seu neg\u00f3cio? <\/mark><\/strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\"><br><strong>Preencha o formul\u00e1rio abaixo que um de nossos consultores entrar\u00e1 em contato com voc\u00ea.<\/strong><\/mark><\/h4>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div role=\"main\" id=\"fln-squeeze-blog-pages-contato-inbound-9f36a781937a09f09e2e\"><\/div><script type=\"text\/javascript\" src=\"https:\/\/d335luupugsy2.cloudfront.net\/js\/rdstation-forms\/stable\/rdstation-forms.min.js\"><\/script><script type=\"text\/javascript\"> new RDStationForms('fln-squeeze-blog-pages-contato-inbound-9f36a781937a09f09e2e', 'UA-24677049-1').createForm();<\/script>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"http:\/\/penseavanti.com.br\/wp-content\/uploads\/2022\/04\/Mulher.png\" alt=\"Mulher Form Contato e-commerce Avanti VTEX SEO Moveis Eletronicos\" class=\"wp-image-20093\" width=\"375\" height=\"439\" srcset=\"https:\/\/penseavanti.com.br\/ecommerce\/wp-content\/uploads\/2022\/04\/Mulher.png 300w, https:\/\/penseavanti.com.br\/ecommerce\/wp-content\/uploads\/2022\/04\/Mulher-256x300.png 256w\" sizes=\"(max-width: 375px) 100vw, 375px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-white-color has-white-background-color has-text-color has-background has-link-color wp-elements-c1e9ea2157afcf2a1a78edd53f8db040 is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em;flex-basis:40px\">\n<h2 class=\"wp-block-heading\" id=\"single\" style=\"font-size:40px\"><\/h2>\n<\/div>\n<\/div>\n\n\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\">  <strong>Assuntos relacionados que voc\u00ea tamb\u00e9m pode se interessar:<\/strong>  <\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>SEO<\/strong><br><a href=\"https:\/\/penseavanti.com.br\/seo-gestao-consultoria-de-seo-para-ecommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO E-commerce<\/a><br><a href=\"https:\/\/penseavanti.com.br\/agencia-consultoria-seo-vtex\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO VTEX<\/a><br><a href=\"https:\/\/penseavanti.com.br\/agencia-link-building-ecommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Link Building para E-commerce<\/a><br><a href=\"https:\/\/penseavanti.com.br\/agencia-consultoria-seo-vtex\/\" target=\"_blank\" rel=\"noreferrer noopener\">Consultoria de SEO<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>M\u00eddia<\/strong><br><a href=\"https:\/\/penseavanti.com.br\/agencia-google-ads-ecommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Ads para E-commerce<\/a><br><a href=\"https:\/\/penseavanti.com.br\/agencia-facebook-ads-partner\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook Ads para E-commerce<\/a><br><a href=\"https:\/\/penseavanti.com.br\/agencia-facebook-ads-partner\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pinterest Ads<\/a><br><a href=\"https:\/\/penseavanti.com.br\/agencia-midia-programatica-ecommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">M\u00eddia Program\u00e1tica<\/a><br><a href=\"https:\/\/penseavanti.com.br\/agencia-google-partner-premier-ecommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ag\u00eancia Google Partner<\/a><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><br><strong>Implanta\u00e7\u00e3o&nbsp;<\/strong><br><a href=\"https:\/\/penseavanti.com.br\/agencia-implantacao-loja-vtex\/\">Desenvolvimento VTEX<\/a><br><a href=\"https:\/\/penseavanti.com.br\/agencia-implantacao-loja-vtex\/\">Loja VTEX<\/a><br><a href=\"https:\/\/penseavanti.com.br\/especialista-quadrante-vtex\/\">Quadrante VTEX Partner<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Suporte e CRO<\/strong><br><a href=\"https:\/\/penseavanti.com.br\/suporte-evolucao-plataforma-vtex\/\" target=\"_blank\" rel=\"noreferrer noopener\">Suporte VTEX<\/a><br><a href=\"https:\/\/penseavanti.com.br\/agencia-cro-loja-virtual-ecommerce\" target=\"_blank\" rel=\"noreferrer noopener\">CRO para E-commerce<\/a><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><br><strong>Ag\u00eancia SEO e M\u00eddia<\/strong><br><a href=\"https:\/\/penseavanti.com.br\/seo-gestao-consultoria-de-seo-para-ecommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ag\u00eancia de SEO<\/a><br><a href=\"https:\/\/penseavanti.com.br\/agencia-link-building-ecommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ag\u00eancia de Link Building<\/a><br><a href=\"https:\/\/penseavanti.com.br\/agencia-google-ads-ecommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ag\u00eancia Google Ads<\/a><br><a href=\"https:\/\/penseavanti.com.br\/agencia-facebook-ads-partner\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ag\u00eancia Facebook Ads<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\"> <strong>Ag\u00eancia E-commerce<\/strong><br> <a href=\"https:\/\/penseavanti.com.br\/quem-somos\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ag\u00eancia VTEX<\/a><br><a href=\"https:\/\/penseavanti.com.br\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ag\u00eancia E-commerce<\/a><br><a href=\"https:\/\/penseavanti.com.br\/agencia-cro-loja-virtual-ecommerce\" target=\"_blank\" rel=\"noreferrer noopener\">Ag\u00eancia de CRO<\/a><br><a href=\"https:\/\/penseavanti.com.br\/suporte-evolucao-plataforma-vtex\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ag\u00eancia Suporte VTEX<\/a> <\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>SEO<\/strong><br><a href=\"https:\/\/penseavanti.com.br\/seo-gestao-consultoria-de-seo-para-ecommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO E-commerce<\/a><br><a href=\"https:\/\/penseavanti.com.br\/agencia-consultoria-seo-vtex\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO VTEX<\/a><br><a href=\"https:\/\/penseavanti.com.br\/agencia-link-building-ecommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Link Building para E-commerce<\/a><br><a href=\"https:\/\/penseavanti.com.br\/agencia-consultoria-seo-vtex\/\" target=\"_blank\" rel=\"noreferrer noopener\">Consultoria de SEO<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>M\u00eddia<\/strong><br><a href=\"https:\/\/penseavanti.com.br\/agencia-google-ads-ecommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Ads para E-commerce<\/a><br><a href=\"https:\/\/penseavanti.com.br\/agencia-facebook-ads-partner\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook Ads para E-commerce<\/a><br><a href=\"https:\/\/penseavanti.com.br\/agencia-facebook-ads-partner\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pinterest Ads<\/a><br><a href=\"https:\/\/penseavanti.com.br\/agencia-midia-programatica-ecommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">M\u00eddia Program\u00e1tica<\/a><br><a href=\"https:\/\/penseavanti.com.br\/agencia-google-partner-premier-ecommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ag\u00eancia Google Partner<\/a><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><br><strong>Implanta\u00e7\u00e3o&nbsp;<\/strong><br><a href=\"https:\/\/penseavanti.com.br\/agencia-implantacao-loja-vtex\/\">Desenvolvimento VTEX<\/a><br><a href=\"https:\/\/penseavanti.com.br\/agencia-implantacao-loja-vtex\/\">Loja VTEX<\/a><br><a href=\"https:\/\/penseavanti.com.br\/especialista-quadrante-vtex\/\">Quadrante VTEX Partner<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Suporte e CRO<\/strong><br><a href=\"https:\/\/penseavanti.com.br\/suporte-evolucao-plataforma-vtex\/\" target=\"_blank\" rel=\"noreferrer noopener\">Suporte VTEX<\/a><br><a href=\"https:\/\/penseavanti.com.br\/agencia-cro-loja-virtual-ecommerce\" target=\"_blank\" rel=\"noreferrer noopener\">CRO para E-commerce<\/a><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><br><strong>Ag\u00eancia SEO e M\u00eddia<\/strong><br><a href=\"https:\/\/penseavanti.com.br\/seo-gestao-consultoria-de-seo-para-ecommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ag\u00eancia de SEO<\/a><br><a href=\"https:\/\/penseavanti.com.br\/agencia-link-building-ecommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ag\u00eancia de Link Building<\/a><br><a href=\"https:\/\/penseavanti.com.br\/agencia-google-ads-ecommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ag\u00eancia Google Ads<\/a><br><a href=\"https:\/\/penseavanti.com.br\/agencia-facebook-ads-partner\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ag\u00eancia Facebook Ads<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\"> <strong>Ag\u00eancia E-commerce<\/strong><br> <a href=\"https:\/\/penseavanti.com.br\/quem-somos\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ag\u00eancia VTEX<\/a><br><a href=\"https:\/\/penseavanti.com.br\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ag\u00eancia E-commerce<\/a><br><a href=\"https:\/\/penseavanti.com.br\/agencia-cro-loja-virtual-ecommerce\" target=\"_blank\" rel=\"noreferrer noopener\">Ag\u00eancia de CRO<\/a><br><a href=\"https:\/\/penseavanti.com.br\/suporte-evolucao-plataforma-vtex\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ag\u00eancia Suporte VTEX<\/a> <\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cDevo priorizar investimento em M\u00eddia, SEO ou CRO no meu e-commerce?\u201d Essa \u00e9 uma pergunta muito comum e, apesar de rotineira, n\u00e3o possui uma resposta simples. Antes de iniciar, \u00e9 importante nivelar o conhecimento e definir como cada uma dessas frentes entra no fluxo de uma loja virtual. No Avanti Cast #02 convidamos Tayr\u00ea Majer, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":20552,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[314,313,16,311,6,28,304,310,505],"tags":[524,25,26,32,33,29,34,110],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AvantiCast: Como planejar os investimentos em M\u00eddia Paga, CRO e SEO<\/title>\n<meta name=\"description\" content=\"Batemos um papo sobre uma tr\u00edade importante para o sucesso de um e-commerce: m\u00eddia paga, CRO e SEO e de que forma investir em cada um.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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