CRO Agency

Boost your Conversion Rate with our Optimization expertise

Improve your profitability

Do you want to increase your e-commerce conversion rate without having to invest in more traffic? Boost your profitability by improving the experience of those who already browse your site. Through a set of techniques and strategies developed to analyze, measure, propose alternatives and test solutions, we are able improve your customer's experience and, thus, increase your e-commerce conversion rate.

E-commerce data analysis

E-commerce data analysis

Through advanced analysis of browsing information left by users on your website, we can understand which pages, content and products are most accessed and point out any difficulties your customer may find when trying to make a purchase. With this Analysis, solution hypotheses focused on conversion optimization are raised as the next step.

Development of hypotheses

Based on the browsing behavior of visitors, the team raises hypotheses on which changes in pages or features of your website could have more impact on the optimization of the conversion rate. Changes can be either in layout or loading of site scripts and tools, but all focused on increasing conversion rates in virtual stores.

A/B Tests: generating knowlodge

Using the latest in tools and methodology, e-commerce visitors are segmented equally, and a part of them starts visiting exclusively the new changed "version" of the site. This way, we were able to assess the real impact the change had on the purchase process and compare it to the original version.

Measurement of results

It's time for a more thorough analysis of our VTEX Technical Support and Store Evolution team implement the version with the best conversion and plan the expected impacts for the business. You will get real-time conversion optimization reports at every step of the process.

The importance of CRO for your e-commerce

Heuristic Analysis

Through heuristic analysis, it is possible to verify the whole user journey on various devices, identifying leak points, layout breaks and measuring loading time.

Videos Analysis

We record videos that show exactly the user's navigation in your e-commerce: clicks, view and how far the mouse cursor has been. That way, we can check and fix identified problems and also make suggestions.

A/B Testing

A/B testing is a process of showing two variants of the same store page to different segments of website visitors at the same time and comparing which variant generates the most conversions.

Main advantages:

✔️ Identify and resolve visitor leak points;

✔️ Get better ROI from existing traffic;

✔️ Improve page UX and reduce bounce rate;

✔️ Redesign your website for Profitability;

✔️ Increase conversion rate and average ticket.

The 4 maps of the CRO Consulting

Heat Map

Analyzes the browsing behavior of users in the store, identifying the most clicked places on each page of the site.

Scroll Map

Analyzes the behavior of users in a store, evaluating which elements drew the most attention and what is being viewed by the user.

Confetti Map

Analyzes the behavior of users in a store, evaluating clicks from different target users, for example, new users versus returning users.

Overlay Map

Analyzes the behavior of users in a store over a period of time, evaluating the amount of clicks on each component.

Ask yourquestions about CRO for e-commerce

What is CRO?

CRO (Conversion Rate Optimization) it is a set of techniques and strategies within your website to guide the user to complete an action, which could be a purchase, a registration or a form submission, for example.

Why execute CRO strategies in your e-commerce?

The objective of CRO is to analyze based on a hypothesis, verify and test through data the possibilities of increasing the store's conversion rate/sales.

What is the importance of CRO for digital commerces?

It is important to understand the behavior of users in stores and evolve it with a focus on conversion, providing data to implement the best strategies for growth.

How does CRO help my e-commerce to sell more?

The CRO strategies helps in the evolution of the store by analyzing user behavior and identifying opportunities for improvement, based on data analysis, to increase the conversion rate, making the store more attractive and functional.

How does a CRO consultancy works?

The first step is to understand the customer's current scenario and identify the main complaints. Users will answer a questionnaire and, based on this information, we raise a hypothesis and analyze whether it is confirmed or declines, proposing action plans focused on increasing the conversion rate.

Which are CRO deliverables?

Results presentation

Analysis documentation

Action plan with: quick-wins, must have and nice to have

Talk to a Specialist

Learn how we can accelerate you Digital Commerce business!

Let's Talk!

Need some Support to Evolve
your VTEX commerce?

Does your company already operate an e-commerce or are you looking to develop one? Do you need Ongoing VTEX Support Services for your routine or to take off in sales? Get all the support from the best e-commerce creation agency to get the most out of your e-commerce. We can help you!
Learn More!

Boost your Conversion Rate with our Optimization expertise

Improve your profitability

E-commerce data analysis

E-commerce data analysis

Development of hypotheses

A/B Tests: generating knowlodge

Measurement of results

The importance of CRO for your e-commerce

Heuristic Analysis

Videos Analysis

A/B Testing

Main advantages:

The 4 maps of the CRO Consulting

Heat Map

Scroll Map

Confetti Map

Overlay Map

Ask yourquestions about CRO for e-commerce

What is CRO?

Why execute CRO strategies in your e-commerce?

What is the importance of CRO for digital commerces?

How does CRO help my e-commerce to sell more?

How does a CRO consultancy works?

Which are CRO deliverables?

Talk to a Specialist

Need some Support to Evolve
your VTEX commerce?

Awards and Certifications

Boost your Conversion Rate with our Optimization expertise

Improve your profitability

E-commerce data analysis

E-commerce data analysis

Development of hypotheses

A/B Tests: generating knowlodge

Measurement of results

The importance of CRO for your e-commerce

Heuristic Analysis

Videos Analysis

A/B Testing

Main advantages:

The 4 maps of the CRO Consulting

Heat Map

Scroll Map

Confetti Map

Overlay Map

Ask yourquestions about CRO for e-commerce

What is CRO?

Why execute CRO strategies in your e-commerce?

What is the importance of CRO for digital commerces?

How does CRO help my e-commerce to sell more?

How does a CRO consultancy works?

Which are CRO deliverables?

Talk to a Specialist

Need some Support to Evolve your VTEX commerce?

Awards and Certifications

Need some Support to Evolve
your VTEX commerce?